The Bulgogi Complex by the Taehwa River was first formed in the early 1990s. Residents moved from the Yongyeon region of Nam-gu, and started the bulgogi restaurants. During the height of the complex, there were as many as 70 restaurants that specialized in bulgogi. The complex was as famous as the other complexes in Eonyang, Bonggye, and Ipsil. However, the effect of the IMF and the grand restaurants in Nam-gu caused business to go downhill. The restaurants in the complex, however, continued to attract customers by giving a 10% discount for group customers, or improving the quality of their customer service together with diversifying their menus by introducing duck dishes, Jeju-do local pork dishes, or raw fish dishes. The surrounding area of the complex is equipped with various exercise and rest facilities, which attract many family-based customers looking for outdoor picnic locations.

In the future, the Bulgogi Complex by the Taehwa River will become a famous eatery location in Ulsan, as the quality of the surrounding area improves, and other restaurants offer a variety of menus.