A healthy bread made of the same ingredients yet differentiated, a soft and hearty bread which makes you close your eyes in the instant of biting it, a bread with no chemical additive. Ola, the leader among authentic Italian restaurants, finally gives a challenge to bakery business which is another domain of food. Ola has customers who love its appetizing bread itself and would like to provide customers with Italian natural yeast bread by a brand, Panetteria JULIE & JAMES. We think making and eating “bread” which everyone loves don’t need professional knowledge unlike other artistic genre such as appreciating paintings, watching installation art, listening to music performance, and feeling an architectural space. Since “deliciousness” is the easiest art that anyone can feel, people experience it and feel the joy everyday. JULIE & JAMES wants to make and provide a bread which is able to offer a value to its customers beyond the sense of taste and sight. We will make honest Italian breads with Italian bakery skills and Ola’s experience and effort. We, JULIE & JAMES, promise that we are going to set a high value on elaboration more than skills and harmony more than ingredients, and thus realize customers’ value rather than putting stress on business profit.