Located in Gwangbok-dong, Busan, this street captures the heart of fashion, art, culture, and shopping in Busan. As “Busan's Myeong-dong, it stretches from the escalator entrance (ascending to Yongdusan Park) to Gukje Market.

Across from the site of the yearly Pusan International Film Festival, Gwangbok-dong Cultural & Fashion Street is full of shops selling everything from bargains to luxury items. Decorated with splendid lighting, abundant flowerbeds, pleasant resting spots, and exquisite sculptures, the street is one of the most popular places among domestic and international tourists to shop and walk around in Busan.